ROI Calculator
What unified data and AI agents are worth to you.
See the benchmark for a team like yours right now. Add your website and our AI agent writes a report for your company in about 20 seconds.
Benchmark · instant
A typical team at a company of in could gain
$425k
annual pipeline lift (vs. baseline · year one)
Each month of waiting costs about $35k. Rep time on leads that never buy costs about $2k a month today.
Agents start with faster follow-up: $360k of this. The other lever counts at 60% in year one.
| Metric | Today | With agents | Change |
|---|---|---|---|
| First response to a lead averageDriven by | 2.0 hr | 2 min | −2.0 hr |
| Lead to customer conversion rateDriven by and 2 more | 2.5% | 5.8% | +3.3 pts |
| Pipeline per yearDriven by and 4 more | $324k | $749k | +$425k |
Per lead reply: about $13.75 of staff time today, $2 or less for an agent to run it.
Modelled from public research (HBR response curves, BCG identity-resolution bands, size benchmarks, published agent list prices) with 4 sources unified.
Inputs · sales / revenue
135
2.0 hr
HBR/Oldroyd: response under 5 min is the gold standard.
2.5%
30.0%
Our assumption until you set it: the share of leads a rep would call qualified.
$8k
15 min
First contact and chasing. Our assumption until you set it.
$0
Your money. Leave at 0 if Sales does not own it; it only powers the Paid media agent.
Only if you have a number in mind. We show payback on it; we never fill it in.
| Metric | Today | With agents | Change |
|---|---|---|---|
| First response to a lead averageDriven by | 2.0 hr | 2 min | −2.0 hr |
| Lead to customer conversion rateDriven by and 2 more | 2.5% | 5.8% | +3.3 pts |
| Pipeline per yearDriven by and 4 more | $324k | $749k | +$425k |
Per lead reply: about $13.75 of staff time today, $2 or less for an agent to run it.
| Stage | Today | With SkySync agents | Change |
|---|---|---|---|
| Leads per monthDriven by | 135 | 135 | No change |
| Because leads get a reply in minutes, are scored before routing, and are nurtured until readyQualified leads per monthDriven by , and | 40.5 | 89.2 | +48.7 |
| Because more leads qualify and every open deal gets its next follow-up on timeNew customers per monthDriven by , and | 3.4 | 7.8 | +4.4 |
| Because more customers come from the same budgetPipeline (won deal value) per yearDriven by , , , and | $324k | $749k | +$425k |
One chained calculation: each stage multiplies the one before, so no agent is counted twice. The last stage's change is the headline gain.
Curated for United States
Currency (USD), loaded labor cost, and the locally-common stack below are tuned for your market. FX + benchmarks as of Jun 2026.
Common data sources · Sales / Revenue
The systems we typically unify for sales / revenue. Toggle to model your stack. Each one adds documented lift.
4/ 9
Projected from public research for a typical sales / revenue team at a company of 50–100 people in United States. It updates live as you move the sliders. It isn't specific to your company; your personalised report is.
| Metric | Today | With SkySync agents | Change |
|---|---|---|---|
| First response to a lead averageDriven by | 2.0 hr | 2 minAgents reply within 2 minutes, at any volume | −2.0 hr |
| Because faster replies reach leads while they are still interestedLeads that qualify rateDriven by , and | 30.0% | 66.1% | +36.1 pts |
| Because more leads qualify and open deals get timely follow-upsLead to customer conversion rateDriven by , and | 2.5% | 5.8% | +3.3 pts |
| Because the agent makes the first touch, reps only work qualified leadsRep hours chasing leads per weekDriven by | 7.8 hr | 5.1 hrTime freed for closing; not counted in the gain | −2.6 hr0.1 FTE freed |
| Because conversion rose, the same leads bring more revenuePipeline per yearDriven by , , , and | $324k | $749k | +$425k |
- Year-one gain (pipeline lift)
- $425k
- Each month of waiting
- $35k
- Rep time on leads that never buy today, a month
- $2k
- Per lead reply: staff vs agent
- $13.75 vs $2 or less
Each month of waiting costs about $35k. Rep time on leads that never buy costs about $2k a month today.
Agent cost is the published list price to run an agent ($0.10 to $1 per lead reply is typical, up to $2), not the cost to build it. Sources in the methodology. FTE at a 40-hour week.
| Stage | Today | With SkySync agents | Change |
|---|---|---|---|
| Leads per monthDriven by | 135 | 135 | No change |
| Because leads get a reply in minutes, are scored before routing, and are nurtured until readyQualified leads per monthDriven by , and | 40.5 | 89.2 | +48.7 |
| Because more leads qualify and every open deal gets its next follow-up on timeNew customers per monthDriven by , and | 3.4 | 7.8 | +4.4 |
| Because more customers come from the same budgetPipeline (won deal value) per yearDriven by , , , and | $324k | $749k | +$425k |
One chained calculation: each stage multiplies the one before, so no agent is counted twice. The last stage's change is the headline gain.
Add your monthly ad spend to model the Paid media agent.
Annual pipeline lift
$425k
vs. baseline · year one
Conversion lift
+131.2%
same leads, relative
Rep hours freed / wk
3
agent makes the first touch
Identity lift
+11.5%
from unified stack
SkySync agent · analysing your stacklive
- ›Detected profile for the customer: Sales / Revenue · United States.
- ›Unifying 4 sources: Salesforce CRM ↔ Marketing automation ↔ Segment CDP + 1 more.
- ›Conversion 2.5% to 5.8% on the same leads; first reply 120 to 2 min.
- ›Modeled annual pipeline lift: $425k, about $35k for each month of waiting.
Where the lift comes from
Baseline pipeline
$324k
+ Speed-to-lead agentYour biggest problem
$324k
+ Follow-up cadence agentYour biggest problem
$36k
+ Lead qualification agent
$45k
+ Email follow-up agent
$21k
+ Paid media agent
$0
= Projected total
$749k
Methodology · public market data
- Persona value model · Inbound leads, speed-to-lead, conversion and pipeline.
- Response-time curve · exponential decay calibrated to Harvard Business Review / Oldroyd “The Short Life of Online Sales Leads”.
- Identity-resolution lift · documented per-source uplift, capped at +30% (BCG / Salesforce unified-data band).
- Company size · 50–100 people. Company size sets volumes and deal size. Lead volume scales with headcount^0.7, which lands on the HubSpot/Databox midsize median of 135 new leads a month at 50–100 people. Revenue per employee and deal size follow SaaS Capital’s 2026 private SaaS survey; IT tickets use MetricNet’s 0.54 to 1.38 tickets per seat a month. Marketing ad spend follows Gartner’s 2025 CMO Spend Survey (paid media about 2.4% of revenue). HR case volume and back-office volume are our conservative assumptions, not sourced benchmarks.
- Biggest problem · the agents attack the lever your problem points at first, so it counts at 100% in year one and the other levers at 60% (all at 80% for “Something else”). No lever ever counts above its full modelled effect.
- Local market · currency USD, loaded labor cost $55/hr, and the United States stack. FX + benchmarks as of Jun 2026.
- Connected funnel · Sales and Marketing use one chained calculation: leads × qualify rate × win rate × deal value. Each agent multiplies one stage, so nothing is counted twice, and the last stage's change is the headline. Speed alone at most doubles the qualify rate (2×, well under HBR's 7×), no qualify rate passes 80%, and conversion stays within 5× today and 60%.
- No SkySync fee · our engagements are priced to scope, so the cost side is the cost of doing nothing (year-one gain ÷ 12, and what the problem costs today) and the cost per unit of work. Payback appears only on a budget you type.
- Staff cost per lead reply · 15 minutes at $55/hr loaded labour.
- AI agent platform list prices, public pages as of Oct 2026: Salesforce Agentforce ($0.10 per action via Flex Credits, or $2 per conversation), Intercom Fin ($0.99 per outcome), Zendesk ($1.50 to $2 per automated resolution), HubSpot ($0.50 per resolved conversation, $1 per lead), and Anthropic, OpenAI and Google model APIs (about $0.03 to $0.35 for a multi-step task on mid-tier models). We show the $2 ceiling. This is the cost to run agents, not to build or implement them.
- Paid-media reallocation: 10% more leads for the same spend, capped at 15% and at your wasted share. Low end of McKinsey’s 10 to 20% return-on-marketing-spend band from analytics-led reallocation; vendor claims are higher (Google Performance Max: 18% more conversions at a similar cost per action, Feb 2023; Meta Advantage+: 19% cost per action improvement).
- More leads without faster follow-up: our assumption, not a study. With no extra capacity, the extra leads wait about twice today’s average reply, and the HBR response curve lowers the share of them that qualify, so conversion falls.
- Follow-up cadence (+5% of qualified opportunities won) and email nurture (+5% more leads qualified): our conservative assumptions, not sourced benchmarks.
- Default ad spend: Gartner 2025 CMO Spend Survey, marketing at 7.7% of revenue and paid media at 30.6% of that.
Numbers are directional projections from public benchmarks, not a guarantee. Agent list prices as of Oct 2026. We model your specific case during the Agent Ready sprint.